Published inMasterNewMedia·May 17Relationship Building: Facebook As A Social BarWhat’s the best strategy to adopt to market on social media? I have been asked this question a million times, but my basic answer has not changed over time: listen, help, and be your potential client's best friend. Social media have been designed and created to break down the communication…Social Media Marketing10 min readSocial Media Marketing10 min read
Published inMasterNewMedia·May 17The Ultimate Guide To Editorial Content Types and FormatsI am often surprised when I hear from web publishers, journalists, and small web entrepreneurs about their frustration with finding ways to create valuable content that is not just another article or blog post. Although there are more than 100 types of content that one can actually create, we dilute…Content Marketing13 min readContent Marketing13 min read
Published inMasterNewMedia·May 17Bootstrapping Startups: The Good GuideIn the age of startups and micro-enterprises, the first thing you hear about when it comes to creating a new company, service, or digital product is a whole new glossary of words starting ranging from “venture capital” to “angel investors.” There’s a whole universe of organizations, companies, services, magazines, and…Entrepreneurship16 min readEntrepreneurship16 min read
Published inMasterNewMedia·May 17The New CMSOnce upon a time, back in the years before 2010, the CMS was an instrument to create, organize, manage, and publish content on a specific web property, website, or blog. This classic CMS was characterized by its ability to: Support our content editing and formatting activities Categorize our content articles…Publishing10 min readPublishing10 min read
Published inMasterNewMedia·May 17Future Of SearchThe future of search and of searching online could be drastically different and better from what we have now. If you only wanted to. As we head further into the future, search engines, as we know them today, will increasingly play an important and critical role in society as they…Search16 min readSearch16 min read
Published inMasterNewMedia·May 17Content Curation Is Not Content MarketingContent Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. But, just like the fact that you can’t really build a world athlete by…Content Curation7 min readContent Curation7 min read
Published inMasterNewMedia·May 17Future Of Web Publishing And Journalism Online: Key Trends For 2014 And Beyond — Part IIIWhat are the key trends, patterns, and changes that are going to transform the web publishing and journalism industries in the near future? While in Part I and Part II of this series, I have looked at: a) Process Journalism b) 100% Solution c) News as a Learning Gateway and…Journalism8 min readJournalism8 min read
Published inMasterNewMedia·May 17Future Of Web Publishing And Journalism Online: Key Trends For 2014 And Beyond — Part IIWhat’s ahead of us when it comes to web publishing? How will the tools, methods, and approaches to design, create, and package news and information change over the course of the next few years? In Part I of this journey, I have been looking at the slow but unstoppable changes…Journalism14 min readJournalism14 min read
Published inMasterNewMedia·May 17Future Of Web Publishing And Journalism Online: Key Trends For 2014 And BeyondWhat is changing? What should you as a communicator, evangelist, news journalist, or blogger prepare, train and get ready for when looking at the future of publishing online? The key changes and transformations that I have been able to catch sum up to a publishing ecosystem that is much less…Journalism11 min readJournalism11 min read
Published inMasterNewMedia·Feb 4Content Curation Tools: 21 Criteria To Select And Evaluate Your Ideal OneNonetheless we are just at the beginning of a new era, in which content curation will be as important as search, there is already an apparent abundance of content curation tools of all kinds. To the superficial eye, many such curation tools also appear to be very similar to one…Curation8 min readCuration8 min read